About Gary Viray

Francis Gary Viray is the Founder and CEO of Propelrr, a digital marketing agency based in Manila, Philippines, and San Diego, California. 

For the past 20 years, Gary established himself as a pioneer digital marketing practitioner in the country, specializing in data-informed approaches that transcend next-level marketing. His business acumen and framework-based strategy executions are continuously sought-after by local and international clients looking for ways to impact customer experience. He specializes in catering to strategy needs that focus on generating conversions which translate to improved ROI and insight-driven top-level decision making.

Gary currently belongs to the 1% of digital marketers globally, having been certified at the CXL Institute for his digital marketing expertise and holistic business prowess. He is also one of the top 47 Filipino Professionals on LinkedIn. 

In 2013, Gary popularized the process-focused SEO approach not only through his “walk” but also his “talk” when he published a case study on how to recover from a Google Penalty and Penguin update which went viral worldwide and was included in the Moz Top 10 articles at that time.

Profile

  • Built a company from the ground up with a $100 capitalization to a 7-digit ($) annual revenue generating business
  • Proven history of leadership, communication and organizational skills, and the ability to bring value to international clients and organizations
  • Battle-tested digital marketing professional with more than 10 years of experience
  • Proficient in SEO, PPC, Facebook advertising, content marketing strategy, product management, and holistic digital marketing know-how
  • Capable to learn fast any process, platform, and tool due to innate curiosity by nature
  • Quant person with analytical mindset focused on business growth, customer experience, and performance marketing
  • Self-starter and gritty, asks a lot of questions, cares about family, and loves to travel

Professional Experience (short version)

  • Founder, Propelrr USA LLC
  • Founder and President, Propelrr
  • Digital Marketing Consultant, AutoDeal
  • Founder, Bilimanjaro Enterprises 
  • Founder and President, Search Opt Media
  • Head – Web Management Unit, PAGCOR

Volunteer Works

Skills

Business Development, Coaching and Mentoring, SEO (Technical, Content, Outreach), PPC, Facebook Advertising, Content Marketing, Holistic Digital Marketing skill set, Negotiation, Leadership, Management, Content Development, Data Analytics

Certificates

  • Google Analytics Individual Qualification
  • Google Ads Certified
  • Corporate Finance, Columbia Business School Executive Education — 2017
  • Big Data and Social Analytics, MIT — 2016
  • Tackling the Challenges of Big Data, MIT — 2016

Conference Speaking Engagement, Video Series, and TV Interviews

  • StratMark 2021 by Philippines Marketing Association, Data and Marketing Analytics: Your opinion doesn’t matter. — 2021
  • Digital Marketing Asia 2018, Transforming Digital Marketing Into A Framework — 2018
  • Allianz-PNB, Digital: The great platform of trust and mistrust — 2018
  • Propelrr, #TakeOffSessions Video Series — 2018
  • Primer Group of Companies, Data by Design — 2017
  • AMG UST Engineering, 10x You — 2017
  • Palawan Pawnshop, Digital Marketing Workshop — 2017
  • ANC News Channel TV, #DU30 Army: The President’s Social Media War & Discussion on Comelec Data Leak — 2016
  • PeepCon, Unleashing the Hero Data — 2015
  • GDI Training Camp, How to Set Straight your Online (SEO) Campaigns with Killer KPIs — 2014
  • Mastering Online Ranking Conference, SEO: Rules of Engagement and Metrics — 2012
  • Digital Influencers Marketing Summit, How Influencers are Shaping Search Engine Results — 2012
  • iBlog, 14th Philippine Blogging Summit — 2011

Online Articles (short list)

Online Interviews and Mentions