Francis Gary Viray is the Founder of Propelrr, a digital marketing and innovations agency based in the Philippines with HQs in Phnom Penh and the U.S.
He is a battle-tested analyst, SEO, PPC, digital marketer, and business strategist by trade for more than 20 years. A hands-on practitioner of many digital marketing disciplines. He is one of the top 47 Filipino Professionals on LinkedIn.
Gary popularized the processed-focused SEO in the Philippines and is one of the first to publish a case study on how to recover from Google Penalty and Penguin update that went viral, became one of Moz Top 10 articles at that time, and was talked about in the SEO industry worldwide.
Profile
- Built a company from the ground up with a $100 capitalization to a 7-digit ($) annual revenue generating business
- Proven history of leadership, communication and organizational skills, and the ability to bring value to international clients and organizations
- Battle-tested digital marketing professional with more than 10 years of experience
- Proficient in SEO, PPC, Facebook advertising, content marketing strategy, product management, and holistic digital marketing know-how
- Capable to learn fast any process, platform, and tool due to innate curiosity by nature
- Quant person with analytical mindset focused on business growth, customer experience, and performance marketing
- Self-starter and gritty, asks a lot of questions, cares about family, and loves to travel
Professional Experience (short version)
- Founder and President, Propelrr
- Digital Marketing Consultant, AutoDeal
- Founder and President, Bilimanjaro Enterprises
- Founder and President, Search Opt Media
- Head – Web Management Unit, PAGCOR
Volunteer Works
- Stevie Awards and International Business Awards Judge — 2019
- 2013 President, Beta Epsilon Alumni Inc. — 2013
- President, Pastoral Formation, 1993
Skills
Business Development, Coaching and Mentoring, SEO (Technical, Content, Outreach), PPC, Facebook Advertising, Content Marketing, Holistic Digital Marketing skill set, Negotiation, Leadership, Management, Content Development, Data Analytics
Certificates
- Google Analytics Individual Qualification
- Google Ads Certified
- Corporate Finance, Columbia Business School Executive Education — 2017
- Big Data and Social Analytics, MIT — 2016
- Tackling the Challenges of Big Data, MIT — 2016
Conference Speaking Engagement, Video Series, and TV Interviews
- Digital Marketing Asia 2018, Transforming Digital Marketing Into A Framework — 2018
- Allianz-PNB, Digital: The great platform of trust and mistrust — 2018
- Propelrr, #TakeOffSessions Video Series — 2018
- Primer Group of Companies, Data by Design — 2017
- AMG UST Engineering, 10x You — 2017
- Palawan Pawnshop, Digital Marketing Workshop — 2017
- ANC News Channel TV, #DU30 Army: The President’s Social Media War & Discussion on Comelec Data Leak — 2016
- PeepCon, Unleashing the Hero Data — 2015
- GDI Training Camp, How to Set Straight your Online (SEO) Campaigns with Killer KPIs — 2014
- Mastering Online Ranking Conference, SEO: Rules of Engagement and Metrics — 2012
- Digital Influencers Marketing Summit, How Influencers are Shaping Search Engine Results — 2012
- iBlog, 14th Philippine Blogging Summit — 2011
Online Articles (short list)
- Name.com, Going global: A quick guide to international digital marketing
- Rappler, “The 9 trends that will shape digital marketing in the Philippines in 2018.”
- Social Barrel, How Brands Can Use Consumer Behavior Data on Social Media to Boost ROI
- Search Engine Journal, “6 Lessons About Non-Linear Content That SEOs Need to Know.”
- e27.co, These 6 actionable lead management tips can accelerate your ROI.”
- Advanced Web Ranking, “High Priority SEO Calibrations After A Glorious Full Technical Audit.”
Online Interviews and Mentions
- EOI, EXPERT TALK: Most Prominent Digital Marketing Fields in 2019 by Industry Experts
- Inquirer.net, Digital Marketing Asia 2018 highlights industry trends and disruptions for Filipino marketers
- Finovate Global, Finovate Global: Fintech News from Around the World
- Ahrefs, 90 SEO Experts Talk White Hat Link Building, Outsourcing And Scaling
- Optixor, The Future of Digital Marketing in the Philippines (7 Experts Share their Insights)
- Paul Agabin, How to Connect with Niche Influencers in the Philippines [Influence Marketing]
- Sharp Rocket, The Current State of SEO in the Philippines
- Kaiserthesage, Recommended List of SEO Consultants, Agencies, Blogs & Conferences in the Country
- SEOPhilippines.ph, What’s an SEO Professional’s Measure of Success?
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