Analytics, CRO, and Growth
Marketing Consultant – Gary Viray

Who is Gary Viray?

Francis Gary Viray is the Founder of Propelrr, a digital marketing agency based in Makati, Philippines, and Propelrr USA LLC based in San Diego, California.

Alongside the Propelrr team, he has been working with a range of clients ranging from real estate and retail to FMCG and finance to grow their businesses. And, being a certified conversion optimizer, growth marketer, and data analyst, business value for partner clients translates to valuable online presence and revenue.

Clocking over 20 years of experience, he is an established pioneer practitioner of digital marketing practitioner in the Philippines and is certified in conversion optimization, digital analytics, and growth marketing. With specialized expertise in data-informed, framework-backed approaches to marketing experimentation, he cultivates a team culture that enables him and Propelrr to elevate the online marketing strategies of partner clients.

He actively instills within the team his sharp business acumen, expertise, and framework-based strategy executions to build and refine the organization’s services, making them widely sought-after by local and international clients looking for ways to impact customer experience.

Today, Gary and Propelrr are more than equipped to cater to strategy needs that draw from insight-driven top-level business decision-making that generates conversions and improved ROI.

Not just a respected professional, Gary is also highly esteemed among peers – having been featured and invited to speak at various industry events in the Philippines and the US.

As one of LinkedIn’s Top 47 Filipino Professionals, Propelrr’s leadership – their knowledge, insights, and skills – has been sought for guidance by awarding bodies. His work and the learnings developed over the years have been spotlighted in global digital marketing events – with Gary presenting at Digital Marketing Week held by the Digital Marketers HQ.

Other recent volunteer work Gary has done to help push for digital marketing excellence includes chairing one of the judging committees of the Asia-Pacific Stevie Awards, specifically for the Marketing, Live Events, Websites & Apps Awards, and the International Business Awards in 2022.

Lastly, as an avid advocate for excellence in the field, he shares his expertise by publishing industry knowledge and insights on the Propelrr website and through local and international media publications.

His recent contributions have been published in Rappler, ANC, and Manila Bulletin for local media. And E27, Moz, Adweek, and Content Marketing Institute for international industry resources.

Profile:

I connect the dots and make them work to be of value, from planning to executions to becoming a flywheel.

  • Experienced business and marketing executive with 15+ years of experience responsible for the overall growth of a digital marketing agency from the ground up to a 7-digit ARR business with 30% profitability by implementing effective business models and go-to-market strategies
  • Proven ability to drive incremental growth of brands handled going beyond agreed OKRs leading to a batting average of 8+ years of engagement per account
  • Organizational evangelist on experimentation and data-informed initiatives in developing creative campaigns, budget planning, marketing strategies, and optimizations
  • Adept at taking in deep-dive senior roles of Growth Marketing Manager, PPC Manager, Product Manager, SEO Manager, Analytics Manager, Marketing Operations, or CRO Manager

Areas of Expertise and Value:

  • Hands-on proficiency in SEO, CRO, Paid Media, Content Marketing, Analytics and Measurement, Growth Marketing, and Product Marketing
  • Build teams grounded on innovations, technical expertise, and cross-functional collaboration ahead of the evolving marketing landscape and knee-deep focused on delivering results
  • Design and implement test programs to pinpoint drivers of response and value
  • Drive go-to-market strategies from planning to execution to scaling marketing campaigns generating incremental ROIs
  • Collaborate closely with cross-functional units, including product, sales, tech, creative, brand, and data analytics teams
  • Orchestrate marketing analytics to connect siloed platforms to gain a better understanding of customers and customer journey and to create KPI-based Dashboards useful for C-level executives and performance marketing teams

Core Disciplines:

Growth Marketing, SEO, CRO, Content Marketing, Marketing Operations, Digital Marketing, Product Marketing, Analytics and Measurement, and Business Development

Connected Management Experience:

PPC management, Product Management, SEO Management, Marketing Operations, and Experimentation Program Management, B2B Customer Engagement Servicing

Technical Skills:

Ahrefs, SEMRush, HubSpot, Google Search Console, Google Analytics, Google Tag Manager, Google Data Studio, Power BI, Google Ads, Facebook Ads, Microsoft Excel, CSS, JavaScript, Structured Data, Python, SQL, MySQL, PHP, WordPress CMS, Symfony, Photoshop, BuzzStream, PageSense, Google Optimize, VWO, Optimizely, HotJar, SurveyMonkey, MailChimp

Professional Experience (short version):

  • Founder, Propelrr USA LLC
  • Founder and President, Propelrr
  • Digital Marketing Consultant, AutoDeal
  • Founder, Bilimanjaro Enterprises
  • Founder and President, Search Opt Media
  • Head – Web Management Unit, PAGCOR

Volunteer Works:

  • Judging Committee Member (Stevie and IBA) – 2022
  • Chair, APAC Judging Committee for Marketing, Live Events, Websites & Apps AwardsChair, APAC Judging Committee for Marketing, Live Events, Websites & Apps Award – 2022
  • Stevie Awards and International Business Awards Judge — 2019
  • 2013 President, Beta Epsilon Alumni Inc. — 2013
  • President, Pastoral Formation, 1993

Skills:

Business Development, Coaching and Mentoring, SEO (Technical, Content, Outreach), PPC, Facebook Advertising, Content Marketing, Holistic Digital Marketing skill set, Negotiation, Leadership, Management, Content Development, Data Analytics

Certificates:

Conference Speaking Engagement, Video Series, and TV Interviews:

  • Digital Marketing Week by Digital Marketers HQ, UX & Website Optimization Track: Conversion Rate Optimization (CRO) Tips For Low Traffic Websites – 2023
  • StratMark 2021 by Philippines Marketing Association, Data and Marketing Analytics: Your opinion doesn’t matter. — 2021
  • Digital Marketing Asia 2018, Transforming Digital Marketing Into A Framework — 2018
  • Allianz-PNB, Digital: The great platform of trust and mistrust — 2018
  • Propelrr, #TakeOffSessions Video Series — 2018
  • Primer Group of Companies, Data by Design — 2017
  • AMG UST Engineering, 10x You — 2017
  • Palawan Pawnshop, Digital Marketing Workshop — 2017
  • ANC News Channel TV, #DU30 Army: The President’s Social Media War & Discussion on Comelec Data Leak — 2016
  • PeepCon, Unleashing the Hero Data — 2015
  • GDI Training Camp, How to Set Straight your Online (SEO) Campaigns with Killer KPIs — 2014
  • Mastering Online Ranking Conference, SEO: Rules of Engagement and Metrics — 2012
  • Digital Influencers Marketing Summit, How Influencers are Shaping Search Engine Results — 2012
  • iBlog, 14th Philippine Blogging Summit — 2011

Online Articles (short list):

Online Interviews and Mentions: