Who is Gary Viray?

Francis Gary Viray is the Founder of Propelrr, a digital marketing agency based in Makati, Philippines, and Propelrr USA LLC based in San Diego, California. 

For the past 20 years, Gary established himself as a pioneer digital marketing practitioner in the country, specializing in data-informed approaches that transcend next-level marketing. His business acumen and framework-based strategy executions are continuously sought-after by local and international clients looking for ways to impact customer experience. He specializes in catering to strategy needs that focus on generating conversions which translate to improved ROI and insight-driven top-level decision making.

Gary currently belongs to the 1% of digital marketers globally, having been certified at the CXL Institute for his digital marketing expertise and holistic business prowess. He is also one of the top 47 Filipino Professionals on LinkedIn. 

In 2013, Gary popularized the process-focused SEO approach not only through his “walk” but also his “talk” when he published a case study on how to recover from a Google Penalty and Penguin update which went viral worldwide and was included in the Moz Top 10 articles at that time.

Profile

I connect the dots and make them work to be of value, from planning to executions to becoming a flywheel.

  • Experienced business and marketing executive with 15+ years of experience responsible for the overall growth of a digital marketing agency from the ground up to a 7-digit ARR business with 30% profitability by implementing effective business models and go-to-market strategies
  • Proven ability to drive incremental growth of brands handled going beyond agreed OKRs leading to a batting average of 8+ years of engagement per account
  • Organizational evangelist on experimentation and data-informed initiatives in developing creative campaigns, budget planning, marketing strategies, and optimizations
  • Adept at taking in deep-dive senior roles of Growth Marketing Manager, PPC Manager, Product Manager, SEO Manager, Analytics Manager, Marketing Operations, or CRO Manager

Area of Expertise and Value:

  • Hands-on proficiency in SEO, CRO, Paid Media, Content Marketing, Analytics and Measurement, Growth Marketing, and Product Marketing
  • Build teams grounded on innovations, technical expertise, and cross-functional collaboration, ahead of the evolving marketing landscape and knee-deep focused on delivering results
  • Design and implement test programs to pinpoint drivers of response and value
  • Drive go-to-market strategies from planning to execution to scaling marketing campaigns generating incremental ROIs
  • Collaborate closely with cross-functional units, including product, sales, tech, creative, brand, and data analytics teams
  • Orchestrate marketing analytics to connect siloed platforms to gain a better understanding of customers and customer journey and to create KPI-based Dashboards useful for C-level executives and performance marketing teams

Core Disciplines:

Growth Marketing, SEO, CRO, Content Marketing, Marketing Operations, Digital Marketing, Product Marketing, Analytics and Measurement, and Business Development

Connected Management Experience:

PPC management, Product Management, SEO Management, Marketing Operations, and Experimentation Program Management, B2B Customer Engagement Servicing

Technical Skills:

Ahrefs, SEMRush, HubSpot, Google Search Console, Google Analytics, Google Tag Manager, Google Data Studio, Power BI, Google Ads, Facebook Ads, Microsoft Excel, CSS, JavaScript, Structured Data, Python, SQL, MySQL, PHP, WordPress CMS, Symfony, Photoshop, BuzzStream, PageSense, Google Optimize, VWO, Optimizely, HotJar, SurveyMonkey, MailChimp

Professional Experience (short version)

  • Founder, Propelrr USA LLC
  • Founder and President, Propelrr
  • Digital Marketing Consultant, AutoDeal
  • Founder, Bilimanjaro Enterprises 
  • Founder and President, Search Opt Media
  • Head – Web Management Unit, PAGCOR

Volunteer Works

Skills

Business Development, Coaching and Mentoring, SEO (Technical, Content, Outreach), PPC, Facebook Advertising, Content Marketing, Holistic Digital Marketing skill set, Negotiation, Leadership, Management, Content Development, Data Analytics

Certificates

  • Google Analytics Individual Qualification
  • Google Ads Certified
  • Corporate Finance, Columbia Business School Executive Education — 2017
  • Big Data and Social Analytics, MIT — 2016
  • Tackling the Challenges of Big Data, MIT — 2016

Conference Speaking Engagement, Video Series, and TV Interviews

  • StratMark 2021 by Philippines Marketing Association, Data and Marketing Analytics: Your opinion doesn’t matter. — 2021
  • Digital Marketing Asia 2018, Transforming Digital Marketing Into A Framework — 2018
  • Allianz-PNB, Digital: The great platform of trust and mistrust — 2018
  • Propelrr, #TakeOffSessions Video Series — 2018
  • Primer Group of Companies, Data by Design — 2017
  • AMG UST Engineering, 10x You — 2017
  • Palawan Pawnshop, Digital Marketing Workshop — 2017
  • ANC News Channel TV, #DU30 Army: The President’s Social Media War & Discussion on Comelec Data Leak — 2016
  • PeepCon, Unleashing the Hero Data — 2015
  • GDI Training Camp, How to Set Straight your Online (SEO) Campaigns with Killer KPIs — 2014
  • Mastering Online Ranking Conference, SEO: Rules of Engagement and Metrics — 2012
  • Digital Influencers Marketing Summit, How Influencers are Shaping Search Engine Results — 2012
  • iBlog, 14th Philippine Blogging Summit — 2011

Online Articles (short list)

Online Interviews and Mentions