The landscape is changing in search and it is happening real fast. Mobile search is the Now! This group interview is inspired by Dr. Pete’s post on Moz entitled, Why Mobile Matters – Now.
In addition, Here’s Nielsen’s report last February 2014 stating that
The ownership of mobile devices is revolutionizing the consumer shopping experience. Increasingly, consumers are relying on mobile devices to research potential purchases and compare prices for goods and services. As U.S. consumers continue to take advantage of the convenience of anytime, anywhere browsing and shopping via their smartphones and tablets, there is a huge opportunity for retailers and brands to capture the full path-to-purchase.
Given the data above, mobile SEO is definitely something, we, SEOs and inbound marketers should take SERIOUSLY to evolve with moving forward or else, we become dinosaurs in our own field. As such, I’ve asked 14 Influential SEOs in our community on what’s their take on mobile search engine optimization.
Today, I’ve spent some hours trying to figure out our clients’ Volusion e-commerce websites having a mysterious Google Analytics tracker ID, UA-7453698.Just recently, Google Analytics started migrating most of our accounts from the classic asynchronous Google Analytics trackers to Universal Analytics. This prompted us to look into the tracking codes of some E-commerce websites we handle. When Volusion sites were already up for tracking code customization, here’s what we’ve noticed.
It is no secret that more and more cases on lifting Google Penalty are being posted online serving as models for others to lift their website’s penalty. The number of tools and services on link cleansing is also on the rise. It is not surprising at all. One of the tools we’ve recently tested that sped up our process was the Monitor Backlinks by Razvan. It is a good tool! While our method on lifting Google manual penalty remains outstanding with 100% precision on all cases we’ve solved, there’s still a gray area that is not being directly addressed by many. That is, if traffic will be back or revenue will be better afterwards. It has always been assumed that traffic should be back. But the reality is, it is NOT always the case.
As such, this leads me to answer this question, What guarantee, after Google’s manual penalty revocation on website, that its traffic will be back on track or improve its revenue moving forward? My answer is NONE. There is no guarantee. Why? Let’s try to dissect some of the cases we’ve handled.
Case 1: A classic client who just wanted to remove its manual penalty.
With our proven track record on lifting penalties via link cleansing, a lot of companies are coming to us for help to remove their penalties. It is usually a done deal. Some would only want to have their links cleaned. That’s it. In some cases, traffic goes well after the lift but at times, they don’t. See the sample below when penalty is still imposed on the website until it was lifted on March 8, 2014. This client evidently improved its traffic after the penalty was revoked at face value. However; upon comparing its traffic and revenue last year, metrics are still way lower having in mind that all other outer factors remain constant. Worst, assisted and direct conversion values are down 46.06% and 63.61% respectively. Why? Let me answer that after I present another case. Continue reading “2 Google Penalty Cases and a $1M Revenue Increase”
If you are an SEO or a content marketer, you may find yourself saying this. “Sigh! I wish I can clone myself in order to scale what I do.”
But such thing does not worry you at all though. Oh hell yeah! As resourceful as you are, you actually find the best tools out there! With a great community you have, you get the beef right at your doorsteps!
But then after some weeks, you may find yourself in the same predicament again saying, “I need to really, really clone myself.”
So, what is really missing? For some, this is the elephant in the room.