If you are not yet familiar with Digital Millennium Copyright Act (DMCA) then try to head over here for a more detailed definition.
Anyhow, here is a definition from Wikipedia.
“The Digital Millennium Copyright Act (DMCA) is a United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures (commonly known as digital rights management or DRM) that control access to copyrighted works. It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself.” – Wikipedia.
A bit of warning.This is not for you if you have been awesome doing all that is good and great in SEO for your clients. This post is meant for all those who have been experiencing (even until now!) the wrath of Google’s Panda/Penguin algorithm. This article is written for those who are still clueless not seeing the “light” yet, in spite of all their efforts to resuscitate their websites.
One of the hardest challenges in being an SEO is to be approached by a client whose website is penalized by either algorithmic (Panda/Penguin) or manual reasons. But I tell you, it is a rewarding job being a practitioner of the craft especially when you’re able to bring a business back on track. Your client will thank you for saving his/her company.
Here is a TRUE story.
Below is the revenue of the client during penalty and after it was lifted. From $14,750/mo to $60,000/mo and it’s still growing to this date.
The story began when…
1. We Signed-up with a Penalized Client
We’ve already suspected from our initial audit that the client we were about to sign-up was penalized by Panda and Penguin due to its gradual decrease in traffic among other things. But still, we took the client even though it seemed to be doomed, thinking that we may still have time to revive it. However, two days after the contract signing, the dreaded Google Webmaster Tools message came. See below.
I think one of the biggest news from Google for webmasters this 2012 is about the Google Disavow Tool. As expected, a lot of opinions and speculations are being published each day while more and more people are using it for varied reasons. This led me to create this page to once and for all curate every known post/article out there that can help anyone interested about the tool.
I can’t stress enough the one single phrase that keeps on resurfacing from all the posts I’ve read which is, “Use Google Disavow Tool with CAUTION.”