SEM & SEO on any given day

Gary Viray during the Iblog6 - Photo courtesy of Darrick Regondola

Busy month? Indeed! That is exactly the reason why I could not even do justice to my own blog. No updates for many months. Poor blog.

As far as I could remember, the last time I went out to socialize with bloggers and online marketers was during the iBlog6 – The 6th Philippine Blogging Summit. Sleepless as I was, I braved C5 all they way to UP-College of Law just to deliver a talk on SEO and Blogging for Business. SEO is sort of a broad topic given just a 20-minute talk time. Thus, I simply opted to talk about the said subject and not to deal with Blogging for Business. Anyway, I am not a professional blogger as many would claim they are although I have been blogging since 2004 or 2005 using a blogspot platform.

Okay, here is a gist of what I talked about at iBlog6.

I listed a few to-do list (thanks to Erica Schimdt) on what a blogger or an SEO specialist should do in order to get noticed online.

1. Keyword Research

Many have been written about this topic but then I would simply reiterate that any Search Engine Marketing effort without a well-researched and well-thought of set of keywords would simply mean NOTHING.

During my talk, I simply mentioned Google related searches, Google Suggestions and Google Insights as useful tools in keyword research.

2. Crawlability, Content, Site Map, Spamming (No!) – On Page Factors (in a nutshell)

With the Google Caffeine finally rolled out, all the more that crawlability of web pages must be assured. To spot such issue, the use of Google Webmaster Tools, Yahoo Site Explorer and Bing Webmaster Central are key tools right from the Search Engine themselves. Crawlability can also be attributed with On-page Factors such as page titles, page structure, use of headings (H1,H2,H3 tags), text size, text contrast and text related tags. Meta Tags such Description (using 160 characters max) and the use of Alt Text and image naming convention based on keywords are equally important too.

Generation of Sitemap must also be taken into serious consideration as this is one area where search engines basically love to visit/crawl.

3. “Be Universal”

Search Engine Optimization is not only all about Web Searches these days especially if you wanted to optimize products, services, items and brands targeting three (3) different type of users namely:  informational, navigational and transactional searchers.

Universal search engine optimization (others call it, vertical search optimization) requires a well-rounded approach in the optimization process by looking into the categorized searches or else you may end up missing the ‘leaked traffic’ coming from the said search verticals. Factoring in a complete SEO plan and strategy for universal search is the way to go. Continue reading “SEM & SEO on any given day”

Revisiting Fundamentals of SEO

Dixon Jones made it very clear that the Fundamentals of SEO Are Far From ‘Basic’. I agree.

As many local companies are jumping into having their web presence felt, web sites and web pages are being built and rebuilt many times. Companies get the best web developers just to get things started for them. The goal is simple. To rock and hit the chart (ROI). Good! Good! The result? Well, you should know your metrics.

Proliferation of SEO practitioners are almost everywhere these days because the Fundamentals of SEO are not hard to learn. Are they easy?

What separates the better SEO herds from those not-so good SEOs? I think it is how they treat the fundamentals of SEO. There are fundamentals, true but they are not basic as opposed to what other people may think of. There is an art to it if you would not want to call it a science. So be it.

So what SEO fundamentals would anyone should grasp? Simple. Hmm.. It isnot so simple actually.  The search engines are here to stay in order to give the users that ultimate goal of outputting the right content that matter to them.  Search engines have a goal of providing content with a “sense of relevancy and productivity” (if I may quote Dixon Jones). More than that, the algorithms keep on changing providing more and more signals to rank relevant web pages to the searchers. So if you are a company who wanted to provide your users and feed the search engines the best content/product you have, how would you treat your online presence then? I think you know the answer.

 

Search Engine Strategies London with Jim Sterne & Gary Viray

SES London (Business Design Centre - Islington, London) - Jim Sterne & Gary Viray (SEO Consultant Philippines) - February 15-20,2010

When I was in London last February 14-20,2010 to attend the Search Engine Strategies (SES), I was skeptical as to what I can learn from the said conference. All I thought things are way to general in terms of the knowledge and information I can get. It turned out that I was wrong. Everything went fine. All was fun!

Jim Sterne who was seated just beside me while listening to the Augmented Reality presentation of Howard Ogden kept me thinking on how can I get him into a casual conversation. Knowing myself when it comes to social networking, I am a quiet person  and so… I did the opposite. hehe. I asked him a casual query and there you go, communication went well and I even got myself a chance to take a photo of the two us. He is I would say a quiet guy too who knows how to live by what he preaches.  Social Media is about engagement and it is all-about knowing how to listen well and to spend time reacting on any given reply or response.  Jim Sterne would say, Retweeting is one of the best acts one can do to get people be involved in a discussion as well as getting them to really listen to your tweets too.  Action, reaction I should say.

Jim Sterne was a keynote speaker during the SES London conference who talked about ” Social Media Metrics”.  If Avinash Kaushnik was awesome, Jim Sterne is overwhelming! When it comes to Social Media Metrics, Jim Sterne discussed rightly the metrics that matters most in using social media for any business or product.

Again, SES London. Jim Sterne is amazing!

Google Caffeine not until the holidays

The Florida Google major update was an unforgettable Google update which generated panic among many online businesses way back 2003. A lot of them lost traffic thus  lost sales and income especially so with a highly targeted revenue because of the holiday season. Oh well, those losers complained about the Florida Google update but those who gained remained quiet. As usual. 🙂

In order to avoid the same hush-hush and a lot dissing and cursing among the online businesses and owners about the much-anticipated (if not feared) Google caffeine implementation, Google made a quick yet intelligible decision to simply make the changes after the holidays.

This is a good leeway among my co SEO Consultants in the Philippines (SEO Consultant Philippines) to have more time preparing  for the said major update.

Again, like what I asked about the future of SEM Philippines or SEO Philippines Consultancy in my previous post here when the Google Caffeine becomes live remains to be seen..

SEM Philippines, SEO Consultant Philippines, SEO Philippines Consultant & Google Caffeine Going Live!

For the past few months, I never did dare to look at my site’s ranking on some keywords which I deem valuable in my practice as an SEO Philippines Consultant because I was practically so overwhelmed with a lot of “things to do”.

Moreover, I was so busy to have tested a lot of “signals”  on the Google caffeine sandbox effects as it is about to be implemented or is already in full-blown in some date centers.

Try to look at the message from Google.

Thank you!

We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we’ve seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given.

The Google Caffeine sandbox test page is no longer available and it is crystal clear based on the message above that the new Google algorithm is going live!

So what will be the future of SEM Philippines or SEO Consultant Philippines when the Google Caffeine is in full blast? I have some questions in mind as follows:

1. What other significant changes were made in the Google algorithm that every SEO  consultant or SEO Philippines Consultant service company should understand?

2. Will link acquisition still be the heavyweight contender that every SEO practitioner adapts as their topmost priority in ranking their clients well? Or will the social networking sites and social integration & interaction of brands and products be the next big thing that search engines like Google is driving into in ranking pages?

3.  Can Google profile and Sidewiki impact searches and ranks?

4. Is Google wave a concrete evidence of Google’s direction by giving importance to social interactions/media?

Whatever the answer maybe, it is vivid that social media optimization (SMO) and search engine optimization (SEO) should start morphing together as one and that every SEO Consultant Philippines consultant must start acquiring expertise on both fields in order to grow better as an Online Marketer.