How We Categorized Unnatural Links Pointing To A Website

As a follow-up post to the article I’ve written about the case study recovering from Google Penalty – A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue, I’d like to answer a question that was raised: how did we determine if the links were toxic and needed to be removed and disavowed?

1. Google Webmaster Tools showed us the links!

Just recently, Matt Cutts answered a question about locating unnatural links. See below.

youtube unnatural links


Watch the video –> How do I know which links to remove when I get an “unnatural links” message?

The video was published last February 11, 2013 but we can attest that it was rolled out months ago.  See Google Webmaster Tools email last September 20, 2012. It was a useful hint on which links to focus on. Continue reading “How We Categorized Unnatural Links Pointing To A Website”

A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue

Update: I am supporting SEO Hero Wix contest.

A bit of warning. This is not for you if you have been awesome doing all that is good and great in SEO for your clients.  This post is meant for all those who have been experiencing (even until now!) the wrath of Google’s Panda/Penguin algorithm. This article is written for those who are still clueless not seeing the “light” yet, in spite of all their efforts to resuscitate their websites.

One of the hardest challenges in being an SEO is to be approached by a client whose website is penalized by either algorithmic (Panda/Penguin) or manual reasons.  But I tell you, it is a rewarding job being a practitioner of the craft especially when you’re able to bring a business back on track. Your client will thank you for saving his/her company.

Here is a TRUE story. 

Below is the revenue of the client during penalty and after it was lifted.  From $14,750/mo to $60,000/mo and it’s still growing to this date. 


The story began when…

1. We Signed-up with a Penalized Client

We’ve already suspected from our initial audit that the client we were about to sign-up was penalized by Panda and Penguin due to its gradual decrease in traffic among other things. But still, we took the client even though it seemed to be doomed, thinking that we may still have time to revive it. However, two days after the contract signing, the dreaded Google Webmaster Tools message came.  See below.


GWT Penalty MessageWe have not lifted our fingers yet, so to speak, and we were already in a perfect storm situation.  We now have a manual penalty and the algorithmic Panda & Penguin at work.  A triple whammy!
Continue reading “A True Story: From A Triple Whammy Google Penalty To $60K/month Revenue”

Your Ultimate Reference: Google Disavow Tool

Updated: October 30, 2012

I think one of the biggest news from Google for webmasters this 2012 is about the Google Disavow Tool.  As expected, a lot of opinions and speculations are being published each day while more and more people are using it for varied reasons.  This led me to create this page to once and for all curate every known post/article out there that can help anyone interested about the tool.

I can’t stress enough the one single phrase that keeps on resurfacing from all the posts I’ve read which is,  “Use Google Disavow Tool with CAUTION.”

google disavow tool
Image credit: The Creation of Adam – Michelangelo’s fresco Sistine Chapel ceiling.


Your Ultimate Reference: Google Disavow Tool

Learn how search industry leaders talk about the Google Disavow Tool Continue reading “Your Ultimate Reference: Google Disavow Tool”